How to Create a Fully-Automated
B2B Lead Generation ENGINE

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  Module 1: The Basics of Cold Outreach

  This module will set the stage and
  expectations for what you will get out of this program. Fully understand the right approach to cold outreach that separates you from the crowd – avoiding the common mistakes 95% of marketers make. We’ll also walk through the process for how you can identify who your perfect prospect / customer persona is.

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  Module 2: Building a Prospect List

  While LeadEngines will be fully-automating your prospecting – including the cleansing, validating and verifying of each prospect, we wanted to teach you a few of other strategies for extracting more prospects. The Linkedin approach, Facebook approach, Instagram approach, Twitter approach, Technology approach (one of my favorites), Footprint approach and the Backlink approach, provides 7 extra ways to prospect!

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  Module 3: Email Setup, IP Warming & Deliverability

  We’re going to be walking through from A to Z, the entire technical setup. Starting with how and why we purchase additional domains, to setting up a Gsuite account and configure it to send our cold outreach emails, to additional email validation tools (when using the 7 extra prospecting methods), to creating a bullet-proof email warming sequence, to expert deliverability tips.

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  Module 4: Writing Your Sequence

  This module is going to uncover everything you need to know about writing your cold emails. Starting with the anatomy of the perfect cold email, to writing subject lines that get 50% open rates, to customizing your first lines in email to get 10X results, to writing the perfect follow-up sequence and setting up your campaign in your cold outreach tool.

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  Module 5: Analyze, Optimize & Scale

  These 5 videos are focusing in on taking your cold outreach to the next level. You’ll learn how to properly A/B test different elements of your outreach emails and sequence. Also, how to measure the effectiveness of each campaign (including benchmarks to follow). How to retarget your cold prospects to pull them back into your engagement sequence. How to sync your interested cold prospects into your CRM so you can turn them into red-hot buyers. Finally, how to outsource the heavy lifting and scaling to an outreach manager.

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  Traffic Types – We’ll be walking you through a balanced approach of different short-term and long-term traffic generation techniques.

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  Comparison Capture System – You’ll learn how to build review pages that receive hundreds of 4.8 and above ratings on sites like G2, Capterra, TrustRadius and others – some of the most important comparison-shopping pages that 74% of people look at before making an educated buying decision.

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  Review Generation Engine – Find out how to create an automated system for collecting customer feedback scores, while also uncovering issues/concerns unhappy customers may be experiencing – plus how to turn them into happy, awesome reviews!

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  Pixel Converter – Find out how to leverage retargeting to generating some of the highest ROI ever – using sites like Facebook, Google, Quora, Twiter, Linkedin and Adroll.

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  PR Placement System – Want to generate dozens of press opportunities on high-value/authority, major publications like Entrepreneur.com, Forbes, TechCrunch and others? This system will help you to monitor for opportunities and teach you how to properly pitch journalist.

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  Quora / Facebook / YouTube Velocity – Ready to kick your traffic generation into another gear – leveraging the most highly trafficked websites on the web? We’ll show you how to quickly monitor and siphon traffic from popular social media sites to your website/blog/social profiles and more.

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  Prospecting Sharpener – Create an automated system for engaging with your prospects that will help qualify each prospect so that you and your sales team are only spending your time on highly qualified, motivated buyers.

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  Linkedin Velocity – Ready to put Linkedin prospecting on steroids? Watch our step-by-step system for handling connection requests, lead nurturing and conversion.

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  Inbound Pipeline – Want more leads to be coming to you? Find out 6 different methods for leveraging the traffic coming to your website and turning that visitor into a lead.

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  Lead Feeder – As you start to scale your lead generation, you’re going to want a refined system for managing those leads. That means a way to funnel bad leads out and good leads in. That’s exactly what the Lead Feeder method is all about.

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  Chatbot Handler – Ready to start leveraging chatbots to provide self-help options for automated sales and support? Chatbot Handler will walk you through how to create your first chatbot campaign that can provide prospects and customers with exactly what they need, without draining valuable resources.

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  CRM Sharpener – Have leads all over the place that are slipping through the cracks? Sharpen your CRM to have proper follow-up and automation to close more deals.

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  Demo Closer – A “demo” meeting should never be an actual “demo” of your software – unfortunately that’s what most sales people do. There is a very specific approach to fully understanding your prospects needs and position your product/service in a way that maximizes the benefits and end results they want.

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  Research Recon – Ready for some ninja methods
  for connecting with influencers by reverse engineering
  them? See how we spy on influencers to yield an 80%+ connection rate.

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  Content Recon – Learn how to create content that strokes the ego of influencers, making them take notice of you and help spread the word about your content for you.

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  Outreach Recon – Learn 5 unique methods for approaching influencers in a way that is organic, natural and not your typically “sales” approach that 99 times out of 100 leads nowhere.

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  JV Recon – Leverage the exactly outreach template we have used to recruit over 10,000 JV and Affiliate partners to promote various products and product launches over the past 10 years.

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  The Strategy Video – Each strategy video breaks down the strategy and why it is so vital to your online business.

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  The Worksheet– Each worksheet will help you to visualize your thoughts and execution plan.

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  The Implementation Video – Finally the implementation video will show you exactly how to implement the strategy and mission for that particular day.

Frequently Asked Questions

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